In a recent survey by Oxford Economics and SAP, 39% of small and medium sized companies said that improving customer experiences is their top priority over the next three years – even ahead of increasing profits or reducing costs.
Why is the customer experience so important to growing companies? What are the main challenges they’re facing? What factors matter most in delivering a high-quality customer experience? What are the key technologies and how can they help?
For answers to these questions, read the survey excerpt below to explore:
· Key findings from the survey
· Expert commentary and analysis
· Research-based recommendations
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